Pricing

Build the service you want

Pick what you need and the total follows you down the page. Price rests on two things only: how many profiles are watched, and how often the report lands. Capture runs every day on every plan, because it already runs every day.

—/mo
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    Competition Monitoring

    Capture, archive, search, review. Every story caught before it expires, every post and reel kept with its numbers, and a report that says what they actually did.

    Basic
    €99/mo

    5 profiles.

    • Stories captured automatically before they expire
    • Posts and reels archived with their engagement numbers
    • Report as a deck you can hand to a client
    • Live View on Google Drive, every file as it lands
    • Full searchable archive of the period
    Pro
    €149/mo

    20 profiles.

    • Everything in Basic
    • Live Feed in Notion, one row per post and story, sortable and filterable, with your own notes and starred items kept across refreshes
    • Follower tracking with daily movement per account
    • Activity dashboard that rewrites itself every day
    Scale
    €249/mo

    50 profiles.

    • Everything in Pro
    • Built for a category rather than a shortlist, so the report covers the whole field
    • Report groups: one capture, several scoped decks
    • Priority on new accounts added mid period

    How often the report lands

    Capture is daily whatever you choose. This is how often we turn it into something you read, charged as a percentage of the tier so it stays proportional to the ground being covered.

    Daily, or any schedule of your own, up to a report every day. Let us know and we will create a custom plan for you.

    Add to it:

    • White label Your name and colours on the deck instead of ours, for reports you present as your own work.
      €49/mo
    • Agency Five Pro accounts on one invoice, each client in its own space with its own delivery folder. Priced as a package rather than built here, so talk to us.
      €499/mo

    Inspiration Radar

    Coming soon

    Never run out of relevant campaign ideas. We watch the wider market around you, not just your rivals, and send back the campaigns and formats worth taking inspiration from, with a note on why each one worked.

    What each tier includes

    Competition Monitoring
     BasicProScale
    Capture
    Profiles watched52050
    Stories caught before they expireYesYesYes
    Posts and reels with engagement numbersYesYesYes
    Capture frequencyDailyDailyDaily
    Delivery
    Report as a deckYesYesYes
    Reports included per month111
    Live View on Google DriveYesYesYes
    Live Feed in Notion, filterableNoYesYes
    Your notes and starred items kept across refreshesNoYesYes
    Analysis
    Searchable archive of the periodYesYesYes
    Follower tracking, daily movementNoYesYes
    Report groups, several scoped decks from one captureNoNoYes
    White label€49/mo on any tier
    Inspiration Radar Coming soon
     FocusedExtendedWide
    Sources
    Sources monitored52050+
    Hand-picked for your marketYesYesYes
    Adjacent industries includedNoNoYes
    Sources reviewed and refreshed each periodNoNoYes
    What arrives
    Noteworthy campaigns and formats identifiedYesYesYes
    Recommendations written for your brandNoYesYes
    Reports included per month222
    Live View on Google DriveYesYesYes
    Live Feed in Notion, filterableNoYesYes

    How much you save

    Done by hand, someone opens every account once a day and copies around 15 numbers into a spreadsheet. Change the figures to match your own case.

    By hand:

    • Minutes per account, per day 10 min
    • Accounts watched 10
    • Hourly cost to the employer €10/h

    A month of it:

    • By hand, 50 hours€500
    • Victic Pro, reports included€149
    • You save at least€351/mo

    + the paid hours of drafting reports

    And it is not the same work. We check every account several times a day, so no story expires unseen, and keep around 40 data points on every post and story, against a quick daily glance and a spreadsheet row.

    Request the free first report

    The first report is free: a complete Basic report on up to five accounts, whatever plan you built above. Send the handles, and you decide after you have read it.

    Your plan

    Having your brand account lets us tailor the report and analysis closer to your needs. It counts as one of the 5 accounts the free report covers.

    Type a country name or code to pick the prefix: SK, Slovensko, +421 all work.

    Free report on

    One Instagram handle per line. The free report covers 1 to 5 accounts, your brand account above included; more can be added to a plan later.

    What we do with these details is set out in the privacy notice. Your name, email and phone go to our mailbox and nowhere else, and we never add you to a mailing list. The free report and any plan are provided under our terms.

    What happens next

    01

    A confirmation, immediately

    Your plan, the accounts and the expected dates read back to you, so you can see at once if something is wrong.

    02

    We reply, usually same day

    To check the handles resolve and to agree the categories for your market. Capture starts the next working day.

    03

    The first deck arrives

    A Basic report on up to five of your accounts, after the one or two weeks of capture you chose. A new account has no history, so the report covers what we actually captured, never less and never a guess.

    04

    You decide

    Keep the report either way. If it is worth paying for, confirm the plan and we send you an invoice once the free report is done; the plan starts from the next period. There is no payment step: we never ask for a card or account number. If not, we stop.

    Questions

    What happens after I select a tier?

    You send the handles you want watched. We start capturing, and after one or two weeks, whichever you choose, you get a free Basic report on up to five of them, complete and the same one a Basic client receives. It is not a teaser version. If it is not worth paying for, you keep it anyway and we stop. If you want to continue, confirm the plan and we send an invoice for the first period after the free report. There is no payment gate: we never ask for your card or account number, we invoice you directly.

    Do you need access to my accounts?

    No. We only read what is published publicly, and we never ask for a login, a password or an integration with your own channels. That is also why we can watch competitors at all.

    What counts as a profile?

    One account on one platform. The same brand on two platforms is two profiles. Your own accounts count too if you want them benchmarked alongside the others, which most people do.

    Can I change tier later?

    Yes, at any point, and it takes effect from the next period. Be aware of what moving up actually buys you: we start capturing the new accounts the day you add them, but they have no history behind them, so their first full report is the one at the end of the next reporting period. The accounts you were already watching are unaffected.

    What if I need something between two tiers?

    Ask. A profile count between two tiers, a different reporting rhythm, or a set of accounts split across several of your own clients are all normal requests.

    How do I cancel?

    You do not need to: nothing renews on its own. A monthly plan covers its month and ends there; a three or six month term runs to its end. If you want the service to carry on after the month, tell us and we set up automatic invoicing for each next month, which you can stop at any time by writing to info@victic.eu; it then ends with the month already paid for. Or choose the three or six month term for the lower price. Before any plan runs out, we let you know and offer to extend it for another period, so no data is lost.

    What happens to the data if I stop?

    You keep every report and every archive we have already delivered. We stop capturing, and the stored media is removed on our retention schedule.

    The first report is free, and it is not a teaser version.

    Send the handles you want watched. We start capturing, and after one or two weeks, whichever you choose, you get the full Basic deck on up to five of those accounts. If it is not worth paying for, you keep it anyway and we stop.

    Prices are per month. We are not registered for VAT, so no VAT is added. Business customers elsewhere in the EU account for any VAT in their own country under the reverse charge. No plan renews on its own, and there is no lock in beyond the term you pick. Need a profile count between two tiers, or something that is not on this page? Let us know and we will gladly sort it out.