What we capture, analyse, and deliver
You give us the handles. Everything below is Competition Monitoring, on the accounts you name, and it happens without you connecting an account or installing anything.
What comes from the account
Posts, daily
Feed images, carousels and reels, with the caption, the posting time and the full media file. Not a thumbnail and not a link, the actual file, pulled down and stored the moment it is seen.
Stories, several times a day
The format that disappears. Launches, offers and events often run as stories, and a story is gone from Instagram after 24 hours. We check several times a day, catch each one before it expires and keep it, media included, after it is gone.
Engagement as a curve, not a number
Every post is re-measured twice a day for two weeks, so you see how a post actually accumulated its likes and comments. A post reaches about 98% of its final like count by day fourteen, which is why the window stops there.
Restricted-but-public profiles
Accounts that hide themselves from logged-out visitors, which is common in age-gated categories, are still reachable. Public data only, and never a private account.
Followers, day by day
Every watched account's follower count is recorded each day, so growth over a day, a week and a month sits next to what they posted to earn it.
Analysis, insights and the raw media
Sorted into your categories
Each post and story is placed in one of your categories (campaign, collaboration, product launch, for example), so sorting and filtering a whole field of competitors takes one click. The categories are written for your market and can be changed between periods.
Described, post by post
What the picture or video actually shows is written down and stored with each post: the products, the setting, who appears and what they are doing, frame by frame for a video. Kept side by side over a period, those descriptions show the patterns: what a competitor keeps coming back to, and what is new.
Around 40 data points on every item
Pulled out of each post and story, so the archive can be queried and not only browsed:
- FormatPost, carousel, reel or story, and how many slides
- Likes, comments, viewsRe-measured twice a day, with the likes gained on day one
- HashtagsEvery tag, counted across a period
- MentionsThe accounts they name
- CollaboratorsJoint posts, and with whom
- Paid partnershipsFlagged wherever a post declares one
- Story linksWhere a story sends people
- Music and audioTrack, artist, and original or licensed sound
- Video lengthIn seconds, reel by reel
- LocationWhere a post says it was taken
- Hour and weekdayIn that account's own local time
- Account pacePosts and stories over 7 and 30 days, average likes per post
- Caption
- Post link
- Posting date
- Time zone
- Category
- Written description
- Performance score
- Typical post of the account
- Likes on day one
- Comment count
- View count
- Hidden likes flag
- Slide count
- Audio type
- Music title
- Music artist
- Collaboration partner
- Story link target
- Follower count
- Follower change, day
- Follower change, week
- Follower change, month
- Story polls
- Story quizzes
- Story questions
- Story sliders
- Slider vote average
- Story countdowns
- Posts in 7 days
- Stories in 30 days
- Average likes per post
Top performers, against their typical post
Each account's strongest post of the period is measured against that account's own typical post, so a lead shows up as a multiple you can quote and a big account's ordinary week does not pass for a hit. Accounts are then ranked by how far their best post beat their norm.
Written up, not just counted
Every period becomes a written report, not a sheet of numbers:
- Per accountWhat it did in each of your categories, in plain language
- What's newThe biggest launch or change of each competitor
- CampaignsEvery campaign, launch and contest across the field, side by side
- RankingsAccounts ranked by their best post against their own norm
- Period summaryMost active, most stories, the heaviest in each category
- What to watchWhat is already announced or teased for the next period
Four things, on a schedule
The period deck
An editable PowerPoint at the end of every period: each account in turn, then the whole field side by side.
See report
The live feed in Notion
Every post and story as a row in your own Notion, with the media inside it, sortable and filterable.
The live folder on Google Drive
Captured media mirrored nightly into a shared folder, by account and date.
The archive bundle
Every file from the period in one zip, with a spreadsheet of every post and story.
streetwear_1–30_September_2026.zipSee it on a real
set of accounts
Coming soon
A second product for the wider market around you, then more platforms for more data on the same accounts.
Inspiration Radar
Coming soonNever run out of relevant campaign ideas. Competition Monitoring watches the accounts you name and keeps a record of what they did. The Inspiration Radar watches the wider market around you, adjacent industries included, and sends back the campaigns and formats worth taking inspiration from, with a note on why each one worked.
- Competition MonitoringYour rivals, every post and story kept, a report on what they did
- Inspiration RadarSources we pick around your market, distilled into ideas you can use
Sources picked for your market
Hand-picked accounts from your market and the industries next to it, each with a reason it is on the list.
Hooks and engagement mechanics
For every post worth your time: the opening line or frame that stops the scroll, and the mechanic that earned the response, a giveaway, a poll, a collaboration, a question in the caption.
Captions in your language
Sources from other markets arrive translated, so a good idea from Vienna or Budapest is not lost to the language it was posted in.
Signals, not a trend list
High performers picked out against their own account's median, each with a note on why it worked and how it could look for your brand.